Toni & Guy Purple Shampoo 250ml.

Keep blonde, grey and silver hair looking brighter and fresher with Toni & Guy Purple Shampoo 250ml.

This purple toning shampoo contains violet dye that helps colour-correct unwanted yellow and brassy tones that can develop in blonde, bleached, grey or silver hair. The formula also contains Pearl Extract to help enhance shine and Hydrolysed Keratin for hair conditioning.

Regular use can help maintain a cooler-looking blonde or silver tone while reducing the appearance of unwanted warmth.

Key Benefits

• Helps neutralize yellow tones
• Helps reduce the appearance of brassy tones
• Brightens blonde-looking hair
• Suitable for grey and silver hair
• Helps maintain a cooler-looking hair tone
• Violet pigments help colour-correct unwanted warmth
• Contains Pearl Extract to boost shine
• Contains Hydrolysed Keratin
• Helps keep blonde hair looking vibrant
• Ideal for bleached and colour-treated blonde hair

Key Ingredients

Violet Dye

The purple/violet pigment helps counteract unwanted yellow and warm tones in blonde, grey and silver hair.

Pearl Extract

Included to help enhance the appearance of shine and vibrancy.

Hydrolysed Keratin

A conditioning ingredient that helps improve the feel and manageability of the hair.

Glycerin

Helps support moisture retention and hair conditioning.

Full Ingredients

Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethiconol, Pearl Extract, Hydrolysed Keratin, Glycerin, PEG-45M, Carbomer, Guar Hydroxypropyltrimonium Chloride, Cocamide MEA, TEA-Dodecylbenzenesulfonate, TEA-Sulfate, Glycol Distearate, Sodium Chloride, Citric Acid, Disodium EDTA, Sodium Benzoate, Phenoxyethanol, Fragrance, CI 60730.

Always check the ingredient list printed on your physical product, as formulations can change.

How to Use

1. Wet your hair thoroughly.
2. Apply an appropriate amount of Toni & Guy Purple Shampoo.
3. Massage gently from roots to ends.
4. Leave on for approximately 2–5 minutes.
5. Rinse thoroughly.
6. Follow with a conditioner for additional softness and manageability.

Pro Tip

Start with a shorter processing time if you’re using purple shampoo for the first time. Leaving toning shampoo on longer can increase the toning effect.

Who Is It For?

Ideal for:

• Blonde hair
• Bleached hair
• Highlighted hair
• Grey hair
• Silver hair
• Colour-treated hair
• Hair with unwanted yellow tones
• Hair with brassy or warm-looking tones

Why Buy Toni & Guy Purple Shampoo?

If your blonde, grey or silver hair has started looking yellow, warm or brassy, a purple shampoo can help visually counteract those unwanted tones.

Toni & Guy Purple Shampoo uses violet pigment to colour-correct warm tones while Pearl Extract helps enhance shine, making it a practical addition to a blonde or silver hair-maintenance routine.