L’Oréal Paris Préférence Platinum Bleach

L’Oréal Paris Préférence Platinum Bleach is an advanced hair-lightening system designed to create an ultra-light platinum blonde result.

The current Préférence Ultra Platinum Bleach formula is designed to lighten hair by up to 9 levels and uses a bonding complex intended to help protect the hair during the lightening process. It also includes anti-brass care to help neutralize unwanted warm tones.

The kit is designed for use on hair ranging from blonde to dark brown, although the final result depends on the starting shade and condition of the hair.

⭐ Key Benefits

• Lightens hair by up to 9 levels.
• Designed to achieve a platinum blonde result.
• Helps neutralize unwanted brassy tones.
• Includes bonding technology for added hair protection.
• Designed for both natural and previously colored hair.
• Suitable for creating ultra-light blonde looks.
• Includes post-lightening conditioning care.
• Designed for convenient at-home application.

💎 Why Choose Préférence Platinum Bleach?

If you’re looking to transform dark blonde, light brown or brown hair into a much lighter platinum blonde, Préférence Platinum Bleach is specifically designed for high-level lightening.

L’Oréal states that the Ultra Platinum formula can lift up to 9 levels, with the goal of achieving a clean platinum result even on brown hair.

The formula combines lightening technology with a bonding complex and post-lightening conditioning care. L’Oréal also states that its bonding technology can reduce breakage by up to 80% in an instrumental test.

🎨 Expected Result

Ultra Platinum Blonde

Ideal for customers looking for:

• Platinum blonde hair
• Icy blonde hair
• Ultra-light blonde
• Cool blonde hair
• Very light blonde base
• A base for further blonde toning

Important: Bleach results vary according to your starting hair color, previous chemical treatments, hair condition and underlying pigments. Darker hair may reveal warm orange or yellow tones during lightening and may require appropriate toning afterward.

For customers wanting a cooler platinum result, L’Oréal also offers Préférence Le Blonding toners such as Platinum Ice designed to neutralize unwanted brassy tones after bleaching.

🧴 Kit Contents

Depending on the market/version, the kit contains the key components required for the lightening process, including:

• Lightening powder
• Lightening cream
• Developer cream
• Post-lightening conditioning treatment
• Gloves
• Application/accessory components

The exact contents can vary by market and packaging version, so customers should check the specific box received.

How to Use

1. Read the complete instructions included inside the package.
2. Perform the required allergy/sensitivity test before use.
3. Wear the supplied protective gloves.
4. Prepare the lightening mixture exactly according to the instructions.
5. Apply according to your starting hair condition and the manufacturer’s directions.
6. Do not exceed the maximum recommended development time.
7. Rinse thoroughly.
8. Apply the supplied post-lightening conditioning treatment.

Always follow the instructions printed inside the specific package you receive. L’Oréal specifically advises carrying out an allergy alert test 48 hours before use.